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Public Awareness - Roanoke, Fentanyl Awareness Pilot Program, It Only Takes One Initiative

Web-based Public Awareness Campaign

Roanoke, VA

Description

Fentanyl Awareness Pilot Program strives to warn parents and caregivers that"It only takes one"; One bad decision, one counterfeit pill can cost a life. An average of five Virginians die from fentanyl poisoning every day, becoming the leading cause of unnatural death in the Commonwealth. The multi-media campaign will distribute targeted messaging to spread awareness of the drug and provide a web-based resource platform for Virginians to access information on where to get help.

Providing organization

It Only Takes One Initiative