Home

Public Awareness - Roanoke, Fentanyl Awareness Pilot Program, It Only Takes One Initiative

Eligibility

N/A

Hours

Web-based Public Awareness Campaign

Application process

Check website

Service area

Roanoke, VA

Description

Fentanyl Awareness Pilot Program strives to warn parents and caregivers that"It only takes one"; One bad decision, one counterfeit pill can cost a life. An average of five Virginians die from fentanyl poisoning every day, becoming the leading cause of unnatural death in the Commonwealth. The multi-media campaign will distribute targeted messaging to spread awareness of the drug and provide a web-based resource platform for Virginians to access information on where to get help.

Providing organization

It Only Takes One Initiative

Only Takes One increases awareness about fentanyl and its presence in illicit drugs. The website provides trusted, evidence-based resources for youth, teachers, parents, and caregivers, including information on counterfeit pills, overdose warning signs, naloxone use, and harm-reduction steps families can take to reduce risk.